British Airways and Virgin Atlantic Essay Example | Topics and Well Written Essays - 1500 words

British Airways and utter(a) Atlantic - Essay ExampleOwnership of many airline companies is shifting from government to private workforceBritish Airways (BA) is a leader in airline industry which carries more than 27 millions passengers a year. This high society obtains strong commercialise position maintaining high standards of performance. It becomes possible because of improvements and innovation strategy provided by the caller juvenile years. BA delivers scheduled passenger services which accounted for approximately 83% of all its operations. It is flying to over 550 destinations, and a fleet of 340 aircraft. Its mainline fleet also currently includes 7 Concordes, 71 Boeing 747s, 38 Boeing 777s, 21 Boeing 767s, 48 Boeing 757s, 83 Airbus A318/319/320s in service or on order, and 52 Boeing 737s (British Airways Short description 2001). As airline industry becomes mature, BA has focused on foodstuff share and how it can be gained. Contracting emerge of services including air craft handling, ticketing, baggage handling to third parties are the main difference between BA and other(a) companies. The company employs about 65,157 people. The company offers four classes of service World Traveller (Economy Class) and World Traveller prescribed (Premium Economy), Club World ( blood line Class) and FIRST (First Class) (British Airways Short description 2001).Virgin Atlantic is also a UK-based company operatin... Virgin AtlanticVirgin Atlantic is also a UK-based company operating on the market since 1982. It attracts its nodes by exceptional service and standards. It is the second largest UK carrier and the third largest European airline. The marketing strategy apply by Virgin Atlantic is essentially a matching process between the needs and expectations of customers, and the organizations capability and capacity to satisfy them. For this matching process to take place successfully, Virgin Atlantic understands who is the customer and what encourage is requir ed, and how best to deliver this value on a sustainable basis in line with the organizations boilersuit corporate objectives. The company proposes three classes of service Economy, Premium Economy and Upper Class. It invested in development of customer service in order to optimize performance and deliver customer satisfaction. (Virgin Atlantic. Students Information Pack. 2006)Approaches to Marketing both companies are dynamically evolving entities operating within a dynamically evolving environment influenced by political changes and economical fluctuations fuel prices, trade union policies and terrorist attacks. For BA and Virgin Atlantic marketing depends upon effective marketing system. two companies employ different approaches to marketing and a business philosophy to sustain strong position of the market and compete with each other (Johnson, Scholes, 1998). Marketing MixProduct (Service) BA business philosophy includes respect strategies and insensitive schemes for regular p assengers with free flights and services. The main target group of BA under this program is Business Class and First Class passengers. In